Last mile delivery and the human face of ecommerce It is arguably the single most important stage of ecommerce. Yet the last mile of delivery is often the most neglected. No matter how good you are at acquiring traffic, or how impressive your website is, or how easy it is for people to purchase, it […]
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Klaviyo Shopify integration and ‘Accepts Marketing’ Klaviyo Shopify integration involves more than the syncing of order history. It also means the configuration of the custom property ‘Accepts Marketing’. For a great many Shopify stores using Klaviyo, this is the biggest source of ‘Active Profiles’ in their Klaviyo account – by far. If the newsletter optin
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How to Turn Off Double Opt-In in Klaviyo All Klaviyo accounts are set to Double Opt-In by default, with the option to disable it hidden from view. If you are on a free Klaviyo plan, you cannot change this setting. Those on paid Klaviyo plans can disable Double Opt-In, but this should be considered very
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Single Opt-In vs Double Opt-In A Single Opt-In vs Double Opt-In strategy is one of the first decisions you will face when starting to build an email list. This begs the question: ‘what is the difference between double and single opt in?’ Many have suggested that it’s simply a question of quality vs quantity… If
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Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in
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Klaviyo pricing plans explained At first glance, Klaviyo pricing may seem quite expensive. Particularly when compared to other email marketing platforms, like Mailchimp. But the purpose of this post is not to compare Klaviyo to other email marketing platforms. The aim of this post is to explain how Klaviyo charges and how to avoid paying
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FAQ: Is it OK to swap or acquire lists from a third party? It is surprising how frequently this still occurs. Two businesses enter some form of strategic business partnership intended for mutual benefit. This typically involves some form of gaining access to the other’s customer list. Even in scenarios where customers ‘sign up’ to
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FAQ: Can Klaviyo be used to manage DMs from Insta or Messenger? The short answer to this is ‘no’. Not at this time (October 2019). However, the Klaviyo product development team have said ‘this is an area we’re thinking about investing in, but no movement yet’. So it is likely to happen sooner or later,
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How to use Klaviyo preferences to segment and double lifetime value Customer Lifetime Value is very much dependent on how engaged the customer is. One of the best ways to increase engagement is to encourage all subscribers to update their preferences. Whether they have purchased yet or not. Below are some stats from an ecommerce
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FAQ: How do you change account ownership? There are two typical scenarios where you might need to transfer ownership of a Klaviyo account: You’ve purchased an ecommerce store which had an existing Klaviyo account and wish to gain access as the new owner You’re a consultant or agency who has just completed the set up
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