Single Opt-In vs Double Opt-In A Single Opt-In vs Double Opt-In strategy is one of the first decisions you will face when starting to build an email list. This begs the question: ‘what is the difference between double and single opt in?’ Many have suggested that it’s simply a question of quality vs quantity… If […]
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Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in
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Klaviyo pricing plans explained At first glance, Klaviyo pricing may seem quite expensive. Particularly when compared to other email marketing platforms, like Mailchimp. But the purpose of this post is not to compare Klaviyo to other email marketing platforms. The aim of this post is to explain how Klaviyo charges and how to avoid paying
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How to use Klaviyo preferences to segment and double lifetime value Customer Lifetime Value is very much dependent on how engaged the customer is. One of the best ways to increase engagement is to encourage all subscribers to update their preferences. Whether they have purchased yet or not. Below are some stats from an ecommerce
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