Strategy

Many Ecommerce Stores Leave Money on the Table, And you may not even know you’re doing it. Ecommerce businesses spend enormous amounts of time, money and effort attracting visitors to their websites. They invest in Google Ads, Meta campaigns, search engine optimisation, social media and increasingly sophisticated marketing technologies, all with the objective of generating

People Just Want Answers For more than 30 years, discovery has been one of the fundamental challenges of the commercial web. But discovery means two different things, depending on which side of the fence you sit. People are trying to discover an answer to a question, a solution to a problem, a product they need,

Mailchimp to Klaviyo? Don’t Migrate the Problems Too Moving from Mailchimp to Klaviyo can look deceptively simple. Export your contacts. Import them into Klaviyo. Recreate your templates. Rebuild a few automations. Connect Shopify. Done. Technically, perhaps. But a platform migration is also a rare opportunity to ask a more important question: Should everything you have

Welcome Back, Stranger. Curve Cycling sent me an email that worked. I clicked. Then its website forgot who I was — and why I’d come. Curve Cycling has great bikes. Its website has great photography and great content — the kind of adventure cycling that has increasingly caught my attention. A couple of years ago,

How to Recover More Abandoned Carts in Klaviyo Abandoned cart flows are one of the first automations most ecommerce businesses set up in Klaviyo. And when they want to generate more revenue from them, the usual advice is predictable: send another email, change the timing, improve the subject line, add urgency, offer a discount or

Attributed Revenue vs. Incremental Revenue Did your marketing actually move the needle? It’s a frustration many ecommerce store owners will recognise. Your marketing dashboards tell you things are going brilliantly. Different platforms claim impressive amounts of revenue, with graphs heading reassuringly upwards. Yet you look at the business as a whole and wonder: where is

Compounding Success What ecommerce marketers can learn from long-term investors. There is an old investment maxim that says successful investing is often less about knowing what to do than having the discipline to leave well enough alone. That doesn’t mean literally doing nothing. Good investors establish a strategy, choose their investments carefully, monitor them and

Klaviyo Pricing Explained Active Profiles & Costs (2026) At first glance, Klaviyo can look expensive. But before asking whether Klaviyo costs too much, it helps to understand what is actually driving the cost. What exactly are you paying for? This is where many ecommerce businesses get caught out. Klaviyo pricing isn’t simply based on the