Strategy

Compare Klaviyo to alternative email marketing services

Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in …

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How to use Klaviyo preferences for segmentation

How to use Klaviyo preferences to segment and double lifetime value Customer Lifetime Value is very much dependent on how engaged the customer is. One of the best ways to increase engagement is to encourage all subscribers to update their preferences. Whether they have purchased yet or not. Below are some stats from an ecommerce …

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