CART RECOVERY
SAVE THE CART. RECOVER THE CUSTOMER.
Capture consent. Save the entire cart. Recover it from any device.
Most abandoned carts are unreachable
70%
of ecommerce carts are abandoned
Baymard Institute
80%
of abandoned carts are anonymous
CartSave
Around 70% of ecommerce shopping carts are abandoned, according to Baymard Institute's analysis of 50 different studies.
But abandonment is only part of the problem.
CartSave reports that around 80% of abandoned carts belong to anonymous shoppers — customers who haven't provided an email address and therefore can't ordinarily be followed up.
Traditional cart recovery can only work when you know who the shopper is.
Earlier in the journey, RightMessage provides another way to learn about anonymous visitors before they become identifiable shoppers.
CartSave moves that opportunity earlier in the journey. When someone adds a product to their cart, they're given a useful reason to identify themselves: save the cart and have it emailed to them.
That simple interaction can:
Capture consent. Save the entire cart. Recover it from any device.
The objective isn't simply to send more abandoned cart emails.
It's to make more anonymous, high-intent shoppers reachable — and give them an easier way to complete their purchase.
A better way to save a cart
CartSave adds a simple Save Cart option to the shopping journey, giving customers a useful reason to provide their email address before they reach checkout.
But it does more than capture an email.
01 | CAPTURE CONSENT
Turn an anonymous shopper into someone you have permission to contact.
02 | SAVE THE ENTIRE CART
Preserve products, variants and quantities together.
03 | RECOVER ANYWHERE
Let shoppers reopen their saved cart from another device.
The customer gets convenience. You get more customer context than an Added to Cart event alone: an identified, high-intent shopper, their complete cart, and permission to continue the conversation.
Turn a saved cart into a customer journey
The real opportunity starts once the shopper has identified themselves.
CartSave can pass that high-intent behaviour into Klaviyo, where it becomes part of a broader recovery journey — from identification and immediate cart recovery through to follow-up, conversion and measurement.
Measure the incremental value CartSave creates
Recovering revenue is good. But attribution alone doesn't tell you whether CartSave has created additional revenue.
A customer who purchases after receiving a CartSave email may also be receiving messages from an existing Added to Cart or Abandoned Checkout flow — and might have purchased anyway.
That's why I look beyond CartSave-attributed revenue and measure the whole cart recovery system.
The important questions are:
- How many additional shoppers become identifiable and reachable?
- How much revenue is recovered across all cart and checkout flows?
- Where in the recovery journey do customers convert?
- Does total recovered revenue increase after CartSave is introduced?
The objective is not to give CartSave credit for as many orders as possible.
It's to determine whether identifying more high-intent shoppers produces a measurable increase in recovered revenue.
01 | REACH
Are more high-intent shoppers identifiable?
02 | REVENUE
Is total recovered revenue increasing?
03 | JOURNEY
Where are shoppers converting?
04 | INCREMENTAL VALUE
What additional value is CartSave creating?
Why the distinction matters: Attributed Revenue vs. Moving the Needle →
What you need to use CartSave
CartSave works alongside your existing ecommerce and lifecycle marketing setup rather than replacing it.
For a CartSave + Klaviyo implementation like the one described here, you'll need:
An ecommerce store
CartSave needs to be integrated with your online store so it can capture and reconstruct the customer's cart.
Klaviyo
CartSave passes customer and cart data into Klaviyo, where recovery emails, follow-up journeys and measurement can be managed.
A considered consent strategy
Saving a cart and obtaining permission to send marketing are related — but they aren't necessarily the same thing. The implementation needs to make the customer's choices clear and record consent appropriately.
A measurement baseline
Before changing the recovery journey, it's useful to understand how your existing Added to Cart and Abandoned Checkout flows are performing. That gives us something meaningful to compare CartSave against.
Considering CartSave for your ecommerce business?
If you're not already using CartSave, I can help you determine whether identifying more anonymous, high-intent shoppers and improving your cart recovery journey could increase recovered revenue.
I use CartSave alongside tools such as Klaviyo to help ecommerce businesses capture consent earlier, recover complete carts and build more measurable recovery journeys.
Referral disclosure: The link above is a referral link. Finlayson Digital may receive a referral commission if you become a CartSave customer through this link. This does not affect the price you pay or the recommendations I make.
CUSTOMER LIFECYCLE
Copyright © 2026 Finlayson Digital | Privacy Policy