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Klaviyo FAQs, 'How to use' tips and email marketing insights

Klaviyo Shopify Integration and Accepts Marketing

By finlaysondigital | March 5, 2020 | 0 Comments

Klaviyo Shopify integration and ‘Accepts Marketing’ Klaviyo Shopify integration involves more than the syncing of order history. It also means the configuration of the custom property ‘Accepts Marketing’. For a great many Shopify stores using Klaviyo, this is the biggest source of ‘Active Profiles’ in their Klaviyo account – by far. If the newsletter optin …

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How to Turn Off Double Opt-In in Klaviyo

By finlaysondigital | January 8, 2020 | 0 Comments

How to Turn Off Double Opt-In in Klaviyo All Klaviyo accounts are set to Double Opt-In by default, with the option to disable it hidden from view. If you are on a free Klaviyo plan, you cannot change this setting. Those on paid Klaviyo plans can disable Double Opt-In, but this should be considered very …

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Single Opt-In vs Double Opt-In

By finlaysondigital | January 6, 2020 | 2 Comments

Single Opt-In vs Double Opt-In A Single Opt-In vs Double Opt-In strategy is one of the first decisions you will face when starting to build an email list. This begs the question: ‘what is the difference between double and single opt in?’ Many have suggested that it’s simply a question of quality vs quantity… If …

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The Spirit of Christmas

By finlaysondigital | December 18, 2019 | 0 Comments

The Spirit of Christmas I’m not a religious person. At all. But the spirit of Christmas is not lost on me. We’re all running commercial operations, so it’s very easy to get caught up in ‘receiving’ as much as we can.  It’s also the season for giving. So I’m giving some food for thought. Try …

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Happy Friday the 13th

By finlaysondigital | December 12, 2019 | 0 Comments

Happy Friday the 13th If you’re superstitious, Friday the 13th is the most unlucky day of the year. But it doesn’t have to be that way. Have you ever stopped to realise what a great promotional opportunity this could be? In a former life, as an ecommerce manager for a menswear store, I ran a …

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Compare Klaviyo to alternative email marketing services

By finlaysondigital | November 15, 2019 | 0 Comments

Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in …

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Klaviyo pricing plans explained

By finlaysondigital | November 13, 2019 | 6 Comments

Klaviyo pricing plans explained At first glance, Klaviyo pricing may seem quite expensive. Particularly when compared to other email marketing platforms, like Mailchimp. But the purpose of this post is not to compare Klaviyo to other email marketing platforms. The aim of this post is to explain how Klaviyo charges and how to avoid paying …

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Brand story Askov Finlayson

By finlaysondigital | November 11, 2019 | 0 Comments

Brand story: Askov Finlayson Just had to post this brand story. Just love everything about this brand… A genuine commitment to the environment A ‘company of one‘ approach to growth A ‘form follows function‘ approach to design… and that phone pocket (wow) Pretty cool brand name too 🙂 Just a shame that reading on the …

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Is it OK to swap or acquire lists from a third party?

By finlaysondigital | October 30, 2019 | 0 Comments

FAQ: Is it OK to swap or acquire lists from a third party? It is surprising how frequently this still occurs. Two businesses enter some form of strategic business partnership intended for mutual benefit. This typically involves some form of gaining access to the other’s customer list. Even in scenarios where customers ‘sign up’ to …

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Can Klaviyo be used to manage DMs from Insta or Messenger?

By finlaysondigital | October 30, 2019 | 0 Comments

FAQ: Can Klaviyo be used to manage DMs from Insta or Messenger? The short answer to this is ‘no’. Not at this time (October 2019). However, the Klaviyo product development team have said ‘this is an area we’re thinking about investing in, but no movement yet’. So it is likely to happen sooner or later, …

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