Klaviyo FAQs, 'How to use' tips and email marketing insights

Last mile delivery

By Murray Finlayson | September 17, 2020 | 3 Comments

Last mile delivery and the human face of ecommerce It is arguably the single most important stage of ecommerce. Yet the last mile of delivery is often the most neglected. No matter how good you are at acquiring traffic, or how impressive your website is, or how easy it is for people to purchase, it …

Last mile delivery Read More »

Klaviyo Shopify Integration and Accepts Marketing

By Murray Finlayson | March 5, 2020 | 2 Comments

Klaviyo Shopify integration and ‘Accepts Marketing’ Klaviyo Shopify integration involves more than the syncing of order history. It also means the configuration of the custom property ‘Accepts Marketing’. For a great many Shopify stores using Klaviyo, this is the biggest source of ‘Active Profiles’ in their Klaviyo account – by far. If the newsletter optin …

Klaviyo Shopify Integration and Accepts Marketing Read More »

How to Turn Off Double Opt-In in Klaviyo

By Murray Finlayson | January 8, 2020 | 0 Comments

How to Turn Off Double Opt-In in Klaviyo All Klaviyo accounts are set to Double Opt-In by default, with the option to disable it hidden from view. If you are on a free Klaviyo plan, you cannot change this setting. Those on paid Klaviyo plans can disable Double Opt-In, but this should be considered very …

How to Turn Off Double Opt-In in Klaviyo Read More »

Single Opt-In vs Double Opt-In

By Murray Finlayson | January 6, 2020 | 2 Comments

Single Opt-In vs Double Opt-In A Single Opt-In vs Double Opt-In strategy is one of the first decisions you will face when starting to build an email list. This begs the question: ‘what is the difference between double and single opt in?’ Many have suggested that it’s simply a question of quality vs quantity… If …

Single Opt-In vs Double Opt-In Read More »

The Spirit of Christmas

By Murray Finlayson | December 18, 2019 | 0 Comments

The Spirit of Christmas I’m not a religious person. At all. But the spirit of Christmas is not lost on me. We’re all running commercial operations, so it’s very easy to get caught up in ‘receiving’ as much as we can.  It’s also the season for giving. So I’m giving some food for thought. Try …

The Spirit of Christmas Read More »

Happy Friday the 13th

By Murray Finlayson | December 12, 2019 | 0 Comments

Happy Friday the 13th If you’re superstitious, Friday the 13th is the most unlucky day of the year. But it doesn’t have to be that way. Have you ever stopped to realise what a great promotional opportunity this could be? In a former life, as an ecommerce manager for a menswear store, I ran a …

Happy Friday the 13th Read More »

Compare Klaviyo to alternative email marketing services

By Murray Finlayson | November 15, 2019 | 0 Comments

Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in …

Compare Klaviyo to alternative email marketing services Read More »

Klaviyo pricing plans explained

By Murray Finlayson | November 13, 2019 | 7 Comments

Klaviyo pricing plans explained At first glance, Klaviyo pricing may seem quite expensive. Particularly when compared to other email marketing platforms, like Mailchimp. But the purpose of this post is not to compare Klaviyo to other email marketing platforms. The aim of this post is to explain how Klaviyo charges and how to avoid paying …

Klaviyo pricing plans explained Read More »

Brand story Askov Finlayson

By Murray Finlayson | November 11, 2019 | 0 Comments

Brand story: Askov Finlayson Just had to post this brand story. Just love everything about this brand… A genuine commitment to the environment A ‘company of one‘ approach to growth A ‘form follows function‘ approach to design… and that phone pocket (wow) Pretty cool brand name too 🙂 Just a shame that reading on the …

Brand story Askov Finlayson Read More »

Is it OK to swap or acquire lists from a third party?

By Murray Finlayson | October 30, 2019 | 0 Comments

FAQ: Is it OK to swap or acquire lists from a third party? It is surprising how frequently this still occurs. Two businesses enter some form of strategic business partnership intended for mutual benefit. This typically involves some form of gaining access to the other’s customer list. Even in scenarios where customers ‘sign up’ to …

Is it OK to swap or acquire lists from a third party? Read More »


Email Automation and Customer Segmentation

Silver-Klaviyo-Master_White CROPPED
  • About

  • Testimonials

  • Blog

  • Contact

Get FREE email marketing tips

Receive practical tips on how to convert and retain more profitable customers.