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EMAIL MARKETING TIPS
Klaviyo FAQs, 'How to use' tips and email marketing insights
Welcome Back, Stranger. Curve Cycling sent me an email that worked. I clicked. Then its website forgot who I was — and why I’d come. Curve Cycling has great bikes. Its website has great photography and great content — the kind of adventure cycling that has increasingly caught my attention. A couple of years ago, […]
How to Recover More Abandoned Carts in Klaviyo Abandoned cart flows are one of the first automations most ecommerce businesses set up in Klaviyo. And when they want to generate more revenue from them, the usual advice is predictable: send another email, change the timing, improve the subject line, add urgency, offer a discount or […]
Attributed Revenue vs. Incremental Revenue Did your marketing actually move the needle? It’s a frustration many ecommerce store owners will recognise. Your marketing dashboards tell you things are going brilliantly. Different platforms claim impressive amounts of revenue, with graphs heading reassuringly upwards. Yet you look at the business as a whole and wonder: where is […]
Compounding Success What ecommerce marketers can learn from long-term investors. There is an old investment maxim that says successful investing is often less about knowing what to do than having the discipline to leave well enough alone. That doesn’t mean literally doing nothing. Good investors establish a strategy, choose their investments carefully, monitor them and […]
Last mile delivery and the human face of ecommerce It is arguably the single most important stage of ecommerce. Yet the last mile of delivery is often the most neglected. No matter how good you are at acquiring traffic, or how impressive your website is, or how easy it is for people to purchase, it […]
Klaviyo + Shopify: What Does “Accepts Marketing” Mean? If you use Shopify with Klaviyo, you may see an Accepts Marketing property on customer profiles. Historically, this property played an important role in determining which Shopify customers were synced to Klaviyo as email subscribers. That is no longer how the integration works. Since December 2022, Klaviyo […]
How to Turn Off Double Opt-In in Klaviyo All Klaviyo accounts are set to Double Opt-In by default, with the option to disable it hidden from view. If you are on a free Klaviyo plan, you cannot change this setting. Those on paid Klaviyo plans can disable Double Opt-In, but this should be considered very […]
Single Opt-In vs Double Opt-In A Single Opt-In vs Double Opt-In strategy is one of the first decisions you will face when starting to build an email list. This begs the question: ‘what is the difference between double and single opt in?’ Many have suggested that it’s simply a question of quality vs quantity… However, […]
The Spirit of Christmas I’m not a religious person. At all. But the spirit of Christmas is not lost on me. We’re all running commercial operations, so it’s very easy to get caught up in ‘receiving’ as much as we can. It’s also the season for giving. So I’m giving some food for thought. Try […]
Happy Friday the 13th If you’re superstitious, Friday the 13th is the most unlucky day of the year. But it doesn’t have to be that way. Have you ever stopped to realise what a great promotional opportunity this could be? In a former life, as an ecommerce manager for a menswear store, I ran a […]
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