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EMAIL MARKETING TIPS
Klaviyo FAQs, 'How to use' tips and email marketing insights
Compounding Success What ecommerce marketers can learn from long-term investors. There is an old investment maxim that says successful investing is often less about knowing what to do than having the discipline to leave well enough alone. That doesn’t mean literally doing nothing. Good investors establish a strategy, choose their investments carefully, monitor them and […]
Last mile delivery and the human face of ecommerce It is arguably the single most important stage of ecommerce. Yet the last mile of delivery is often the most neglected. No matter how good you are at acquiring traffic, or how impressive your website is, or how easy it is for people to purchase, it […]
Klaviyo Shopify integration and ‘Accepts Marketing’ Klaviyo Shopify integration involves more than the syncing of order history. It also means the configuration of the custom property ‘Accepts Marketing’. For a great many Shopify stores using Klaviyo, this is the biggest source of ‘Active Profiles’ in their Klaviyo account – by far. If the newsletter optin […]
How to Turn Off Double Opt-In in Klaviyo All Klaviyo accounts are set to Double Opt-In by default, with the option to disable it hidden from view. If you are on a free Klaviyo plan, you cannot change this setting. Those on paid Klaviyo plans can disable Double Opt-In, but this should be considered very […]
Single Opt-In vs Double Opt-In A Single Opt-In vs Double Opt-In strategy is one of the first decisions you will face when starting to build an email list. This begs the question: ‘what is the difference between double and single opt in?’ Many have suggested that it’s simply a question of quality vs quantity… If […]
The Spirit of Christmas I’m not a religious person. At all. But the spirit of Christmas is not lost on me. We’re all running commercial operations, so it’s very easy to get caught up in ‘receiving’ as much as we can. It’s also the season for giving. So I’m giving some food for thought. Try […]
Happy Friday the 13th If you’re superstitious, Friday the 13th is the most unlucky day of the year. But it doesn’t have to be that way. Have you ever stopped to realise what a great promotional opportunity this could be? In a former life, as an ecommerce manager for a menswear store, I ran a […]
Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in […]
Klaviyo pricing plans explained At first glance, Klaviyo can look expensive. But before asking whether Klaviyo costs too much, there is a more useful question: What exactly are you paying for? This is where many ecommerce businesses get caught out. Klaviyo pricing isn’t simply based on the number of people who have subscribed to your […]
Brand story: Askov Finlayson Just had to post this brand story. Just love everything about this brand… A genuine commitment to the environment A ‘company of one‘ approach to growth A ‘form follows function‘ approach to design… and that phone pocket (wow) Pretty cool brand name too 🙂 Just a shame that reading on the […]
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