How to Recover More Abandoned Carts in Klaviyo Abandoned cart flows are one of the first automations most ecommerce businesses set up in Klaviyo. And when they want to generate more revenue from them, the usual advice is predictable: send another email, change the timing, improve the subject line, add urgency, offer a discount or […]
Recover more abandoned carts Read More »
Attributed Revenue vs. Moving the Needle It’s a frustration many ecommerce store owners will recognise. Your marketing dashboards tell you things are going brilliantly. Different platforms claim impressive amounts of revenue, with graphs heading reassuringly upwards. Yet you look at the business as a whole and wonder: where is all this success? One platform attributes
Attribution Revenue vs. Moving the Needle Read More »
Compounding Success What ecommerce marketers can learn from long-term investors. There is an old investment maxim that says successful investing is often less about knowing what to do than having the discipline to leave well enough alone. That doesn’t mean literally doing nothing. Good investors establish a strategy, choose their investments carefully, monitor them and
Compounding Success Read More »
Last mile delivery and the human face of ecommerce It is arguably the single most important stage of ecommerce. Yet the last mile of delivery is often the most neglected. No matter how good you are at acquiring traffic, or how impressive your website is, or how easy it is for people to purchase, it
Last mile delivery Read More »
Klaviyo + Shopify: What Does “Accepts Marketing” Mean? If you use Shopify with Klaviyo, you may see an Accepts Marketing property on customer profiles. Historically, this property played an important role in determining which Shopify customers were synced to Klaviyo as email subscribers. That is no longer how the integration works. Since December 2022, Klaviyo
Klaviyo + Shopify: What Does “Accepts Marketing” Mean? Read More »
How to Turn Off Double Opt-In in Klaviyo All Klaviyo accounts are set to Double Opt-In by default, with the option to disable it hidden from view. If you are on a free Klaviyo plan, you cannot change this setting. Those on paid Klaviyo plans can disable Double Opt-In, but this should be considered very
How to Turn Off Double Opt-In in Klaviyo Read More »
Single Opt-In vs Double Opt-In A Single Opt-In vs Double Opt-In strategy is one of the first decisions you will face when starting to build an email list. This begs the question: ‘what is the difference between double and single opt in?’ Many have suggested that it’s simply a question of quality vs quantity… However,
Single Opt-In vs Double Opt-In Read More »
Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in
Compare Klaviyo to alternative email marketing services Read More »
Klaviyo pricing plans explained At first glance, Klaviyo can look expensive. But before asking whether Klaviyo costs too much, it helps to understand what is actually driving the cost. What exactly are you paying for? This is where many ecommerce businesses get caught out. Klaviyo pricing isn’t simply based on the number of people who
Klaviyo Pricing Explained: Active Profiles & Costs (2026) Read More »
FAQ: Is it OK to swap or acquire lists from a third party? It is surprising how frequently this still occurs. Two businesses enter some form of strategic business partnership intended for mutual benefit. This typically involves some form of gaining access to the other’s customer list. Even in scenarios where customers ‘sign up’ to
Is it OK to swap or acquire lists from a third party? Read More »