ECOMMERCE PERSONALISATION
RIGHTMESSAGE FOR ECOMMERCE
Understand your customers — before you even know who they are
Don't just ask for an email address
Most ecommerce marketing starts once someone provides an email address.
But by then, you've already missed an opportunity.
RightMessage lets you start learning about visitors while they're still anonymous — then use what you've learned to personalise their experience and turn more of them into known prospects and customers.
Instead of showing every visitor the same generic signup form, you can learn what they're looking for first.
Then give them a more relevant reason to sign up.
Turn anonymous traffic into customer intelligence
THE STANDARD APPROACH
Visitor → Popup → Discount → Email
Ask for the email first.
Little customer context.
THE RIGHTMESSAGE APPROACH
Visitor → Learn → Personalise → Email signup
Understand the visitor first.
Zero-party data before identification.
Before asking someone to identify themselves, RightMessage can start collecting useful zero-party data about their interests, needs and intentions — and use it immediately to make the signup experience more relevant.
RightMessage helps you learn about visitors before they identify themselves - so you can give them a relevant reason to sign up and build richer customer profiles.
And that customer intelligence can continue informing the journey long after signup.
RightMessage + Klaviyo
FIRST-PARTY DATA
What customers do
Viewed Product
Added to Cart
Started Checkout
Placed Order
Klaviyo
ZERO-PARTY DATA
What customers tell us
Interests
Needs
Intentions
Preferences
RightMessage
First-party data tells us what happened. Zero-party data helps us understand why.
Klaviyo captures powerful first-party behavioural signals — what somebody viewed, added to cart, started to checkout or purchased.
RightMessage adds another dimension: zero-party data customers explicitly provide about their needs, interests and intentions.
Combining what customers do with what customers tell us creates the opportunity for much more relevant segmentation and lifecycle marketing.
A Welcome flow, for example, no longer needs to send every new subscriber through exactly the same journey. It can reflect what they've already told us before they even signed up.
RightMessage + Klaviyo → Customer understanding + behaviour → More relevant lifecycle marketing
Start with one measurable opportunity
Personalisation can become complicated very quickly. It doesn't need to.
Rather than trying to personalise everything, start with one customer journey and one measurable objective.
For example:
- Increase email signup rate
- Identify different customer needs or intentions
- Personalise a high-traffic landing page
- Improve Welcome flow conversion
Baseline →
Implement →
Measure →
Learn →
Expand
If it works, build on it. Small improvements can compound across the customer lifecycle.
The objective isn't more personalisation. It's better commercial outcomes through better customer understanding.
Start with the customer journey
RightMessage is a powerful personalisation tool. But the technology isn't the starting point.
The starting point is understanding where customers are in their journey, what we need to learn about them, and what we can do differently once we know.
I help ecommerce businesses use RightMessage as part of a broader customer lifecycle strategy, including:
- Customer journey and segmentation strategy
- Zero-party data collection
- RightMessage setup and implementation
- Signup and conversion optimisation
- Klaviyo integration
- Testing and measurement
The question isn't 'What can we build with RightMessage?'
It's 'What do we need to learn about your customers — and what will we do differently once we know?'
Understand → Personalise → Convert → Retain → Grow
Considering RightMessage for your ecommerce business?
If you're not already using RightMessage, I can help you determine where collecting zero-party data and personalising the customer journey could improve conversion.
I use RightMessage alongside tools such as Klaviyo to help ecommerce businesses better understand their customers and make lifecycle marketing more relevant.
Referral disclosure: The link above is a referral link. Finlayson Digital may receive a referral commission if you become a RightMessage customer through this link. This does not affect the price you pay or the recommendations I make.
CUSTOMER LIFECYCLE
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