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Klaviyo FAQs, 'How to use' tips and email marketing insights

Can Klaviyo be used to manage DMs from Insta or Messenger?

By Murray Finlayson | October 30, 2019 | 0 Comments

FAQ: Can Klaviyo be used to manage DMs from Insta or Messenger? The short answer to this is ‘no’. Not at this time (October 2019). However, the Klaviyo product development team have said ‘this is an area we’re thinking about investing in, but no movement yet’. So it is likely to happen sooner or later, …

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How to use Klaviyo preferences for segmentation

By Murray Finlayson | October 29, 2019 | 2 Comments

How to use Klaviyo preferences to segment and double lifetime value Customer Lifetime Value is very much dependent on how engaged the customer is. One of the best ways to increase engagement is to encourage all subscribers to update their preferences. Whether they have purchased yet or not. Below are some stats from an ecommerce …

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How to use Klaviyo New and Repeat Customers

By Murray Finlayson | October 23, 2019 | 0 Comments

How to use Klaviyo to segment New and Repeat Customers Klaviyo is so much more than an email marketing platform. With its incredible segmentation, it can be used as a defacto CRM or business intelligence tool. A great place to start is by segmenting the number of Unique Customers for a given period (eg. week, …

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Email marketing is not set and forget

By Murray Finlayson | October 11, 2019 | 0 Comments

Forget ‘Set and Forget’ If you have been sold on automated email marketing on the basis that it means ‘set and forget’, you’ve been hugely misled. In fact, nothing could be further from the truth. It should be known as ‘set and remember’… Remember that in the World of ecommerce and digital marketing, nothing stays …

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