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EMAIL MARKETING TIPS
Klaviyo FAQs, 'How to use' tips and email marketing insights
Compare Klaviyo to alternative email marketing services Klaviyo provides their own comparisons to three of the most popular alternatives. Sure, they will be biased. However, it’s a great place to start, if you want to understand the key benefits of Klaviyo. Klaviyo vs Mailchimp Klaviyo capitalised on the split between Mailchimp and Shopify, announced in […]
Klaviyo Pricing Explained Active Profiles & Costs (2026) At first glance, Klaviyo can look expensive. But before asking whether Klaviyo costs too much, it helps to understand what is actually driving the cost. What exactly are you paying for? This is where many ecommerce businesses get caught out. Klaviyo pricing isn’t simply based on the […]
Brand story: Askov Finlayson Just had to post this brand story. Just love everything about this brand… A genuine commitment to the environment A ‘company of one‘ approach to growth A ‘form follows function‘ approach to design… and that phone pocket (wow) Pretty cool brand name too 🙂 Just a shame that reading on the […]
FAQ: Is it OK to swap or acquire lists from a third party? It is surprising how frequently this still occurs. Two businesses enter some form of strategic business partnership intended for mutual benefit. This typically involves some form of gaining access to the other’s customer list. Even in scenarios where customers ‘sign up’ to […]
FAQ: Can Klaviyo be used to manage DMs from Insta or Messenger? The short answer to this is ‘no’. Not at this time (October 2019). However, the Klaviyo product development team have said ‘this is an area we’re thinking about investing in, but no movement yet’. So it is likely to happen sooner or later, […]
How to use Klaviyo preferences to segment and double lifetime value Customer Lifetime Value is very much dependent on how engaged the customer is. One of the best ways to increase engagement is to encourage all subscribers to update their preferences. Whether they have purchased yet or not. Below are some stats from an ecommerce […]
How to use Klaviyo to segment New and Repeat Customers Klaviyo is so much more than an email marketing platform. With its incredible segmentation, it can be used as a defacto CRM or business intelligence tool. A great place to start is by segmenting the number of Unique Customers for a given period (eg. week, […]
FAQ: How do you change account ownership? There are two typical scenarios where you might need to transfer ownership of a Klaviyo account: You’ve purchased an ecommerce store which had an existing Klaviyo account and wish to gain access as the new owner You’re a consultant or agency who has just completed the set up […]
FAQ: Can custom HTML templates be imported to Klaviyo? In short, yes they can. But there are a couple of important caveats you should be aware of: When you import any custom HTML templates into Klaviyo, you will not automatically be able to change/add/remove any of the content in the template using the built-in Drag-and-Drop […]
Forget ‘Set and Forget’ If you have been sold on automated email marketing on the basis that it means ‘set and forget’, you’ve been hugely misled. In fact, nothing could be further from the truth. It should be known as ‘set and remember’… Remember that in the World of ecommerce and digital marketing, nothing stays […]
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