PRIVACY & DATA

PRIVACY POLICY

Last updated: 21 August 2026

Finlayson Digital respects your privacy and is committed to handling personal information responsibly, transparently and securely.

This Privacy Policy explains how Finlayson Digital collects, uses, stores and protects personal information when you visit this website, contact us, engage our services or otherwise interact with us.

1. Who we are

Finlayson Digital is an Australian digital marketing consultancy specialising in ecommerce, email marketing, customer lifecycle strategy, analytics and related digital services.

For the purposes of this Privacy Policy, “Finlayson Digital”, “we”, “us” and “our” refer to Finlayson Digital.

2. Information we may collect

We may collect personal information that you provide directly to us, including:

your name;
email address;
telephone number;
company or business name;
information submitted through contact, enquiry or subscription forms;
correspondence and communications with us;
billing and administrative information; and
other information you choose to provide in connection with our services.

We may also collect information automatically when you use our website, including:

IP address;
browser and device information;
pages visited;
referring websites or sources;
website interaction and usage data; and
information collected through cookies, analytics tools and similar technologies.

3. How we use your information

We may use personal information to:

respond to enquiries;
provide and manage our services;
communicate with clients and prospective clients;
manage billing and administration;
operate, maintain and improve our website;
understand how visitors use our website;
measure marketing and website performance;
send marketing communications where you have consented to receive them; and
comply with legal and regulatory obligations.

We do not sell personal information to third parties.

4. Email marketing

If you subscribe to receive emails from Finlayson Digital, we may use your information to send relevant news, insights, resources, service information and other marketing communications.

We believe consent should be informed and meaningful. Where you subscribe to receive marketing emails, we may ask you to confirm your email address and subscription before marketing communications are sent.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Transactional, administrative or service-related communications may still be sent where necessary.

5. Cookies and analytics

Our website may use cookies and similar technologies to operate the website, understand visitor behaviour and measure website and marketing performance.

We may use third-party analytics, advertising or marketing technologies that collect information about how visitors interact with our website.

You can control or disable cookies through your browser settings, although doing so may affect some website functionality.

6. Client data and access to third-party platforms

As part of providing consulting services, Finlayson Digital may be granted access to client systems and third-party platforms, such as ecommerce platforms, email marketing platforms, analytics tools and other business applications.

These systems may contain personal information relating to a client's customers, subscribers or website visitors.

Where we access such information on behalf of a client, we use it only as reasonably necessary to provide the agreed services and treat it as confidential client information.

We do not use client customer data for Finlayson Digital's own marketing purposes unless separately authorised and legally permitted.

Clients remain responsible for ensuring that their own collection and use of personal information complies with applicable privacy and marketing laws.

7. Third-party service providers

We may use third-party service providers to operate our business and deliver our services, including providers of:

website hosting;
email and communications;
email marketing;
ecommerce and marketing technology;
analytics;
accounting and payment services;
cloud storage; and
other business software.

These providers may process personal information on our behalf or according to their own privacy policies.

Some providers may store or process information outside Australia.

8. Data security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

9. Data retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, maintain appropriate business records, or comply with legal obligations.

When information is no longer required, we may securely delete, destroy or de-identify it.

10. Access and correction

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate, incomplete or out of date.

We may need to verify your identity before processing a request.

11. Third-party websites

Our website may contain links to third-party websites, services and platforms.

Finlayson Digital is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party service you use.