AUDIT
KLAVIYO. DONE RIGHT.
Not just more customers — more profitable ones.
Klaviyo Works. Until It Doesn't.
And most accounts don’t realise it’s already happening.
Over time, they accumulate:
• inactive profiles that never convert
• bloated segments that dilute performance
• overlapping flows competing for revenue
• rising costs without matching returns
So even as your list grows…
your results don’t.
Klaviyo Audit: Find Out What’s Really Driving Your Performance
Most Klaviyo accounts uncover 20–40% inefficiency in their first review.
In most accounts, we find:
- 60–80% of profiles not engaged in 90+ days
- overlapping flows and communications in the same window
- campaigns inflating revenue without driving real conversion
- unnecessary Klaviyo costs from inactive profiles
Most of this isn’t visible in standard reporting.
Most ecommerce brands don’t have a Klaviyo problem.
They have a visibility problem.
And that’s what makes it unnecessarily expensive.
You can’t clearly see:
- what’s driving revenue
- what’s inflating costs
- what’s underperforming
That’s exactly what the Klaviyo Audit uncovers.
No guesswork. No generic reports. Just clarity on what’s actually driving — or draining — revenue.
You’ll get a clear, account-level view of:
- where your revenue is actually coming from
- which profiles are costing you money
- what’s underperforming (and why)
- where the biggest opportunities are
If this sounds familiar — this is where to start.
Need help beyond the audit? Explore my broader Klaviyo consulting work →
Proven Across Real Ecommerce Accounts
I’ve worked inside Klaviyo accounts across Australia and internationally to:
- improve deliverability and engagement
- reduce unnecessary Klaviyo costs
- build more effective lifecycle flows
- turn email into a consistent revenue channel
10 years working with Klaviyo across multiple industries.
Including accounts with tens of thousands of active profiles — where inefficiency becomes expensive.
Recent work includes brands in:
- apparel
- home & lifestyle
- specialty retail
- niche ecommerce categories
CUSTOMER LIFECYCLE
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